Trade Show Internet

file: message.jsp

	Newsletter - Q3 2011

Dear Friends of Trade Show Internet,

With the fall trade show season in full swing, we could barely find a few minutes to collect our thoughts from the summer and share them with you in our quarterly newsletter. But first, a huge THANK YOU to our loyal customers for helping us achieve our ambitious Q3 sales target. We are thankful for your continued trust, support, and referrals to peers. In this newsletter we share our exciting new in-booth lead capture app called LeadCatalyst, helpful improvements to our online ordering and rental process, strategic advice for exhibitors and show organizers from two industry experts, and our upcoming sponsorship of the 2nd Annual TSNN Event Excellence Awards.

TSI’s eLiterature App Recast as LeadCatalyst with Expanded Feature Set

LeadCatalyst is like a lead retrieval machine on steroids. Instead of just scanning another attendee badge and collecting the same information as everyone else, LeadCatalyst allows your booth personnel to capture specific contact and survey information from attendees – actionable data that helps your sales staff better qualify leads and accelerate their conversion process. While your competitors' product literature ends up in the trash, LeadCatalyst automatically sends your marketing material to each prospect via email based on their stated product interest. Immediately after your event, your salespeople can follow up with your leads using LeadCatalyst’s post-show lead report. Our proprietary lead scoring system ranks leads based on their level of engagement with your product literature email, allowing your sales force to focus on converting top prospects and maximizing ROI.

Get a sneak preview of the LeadCatalyst app, only available from TSI

Improved Online Cart to Replace GoogleCheckout

We’ve been hard at work improving our order processing system. While it won’t help you capture more sales leads, our new online cart will save you valuable time when placing your next order. Our streamlined cart (to be released in Q4) features SSL encryption, native credit card processing (no Google account required), an automated email receipt, and fewer steps than GoogleCheckout. The end benefit: a faster, more efficient experience doing business with TSI.

Convenient Email Reminders for Rental Returns

We know you have a lot on your mind at the end of each trade show. Our rental management software now sends you a courtesy email reminder as a gentle nudge that rental equipment should be returned via FedEx the next business day following a rental. Hopefully this will help prevent our rental equipment from being shipped back with show freight (and any corresponding late fees).

6 Advanced Trade Show Strategies and Tactics (for Exhibitors)

Mike Thimmesch, Skyline Exhibits’ Director of Lead Generation and Industry Relations, shares six solid nuggets of actionable advice on how to take your exhibiting to the next level. Our key takeaways from his blog post:

pick vertical market shows overlooked by your competitors (big fish in a small pond strategy)

plan your time wisely by setting appointments

go beyond collecting business cards; use technology to propel lead acquisition

measure ROI with granularity, quantify performance by staffer by hour

Get Trade Show Savvy with Mike Thimmesch

The Attendee Experience: Tips, Tricks, and Technology (for Show Organizers) to Keep Them Coming Back

This is a must-attend Webinar for show organizers led by trade show industry visionary Michelle Bruno, author of the Fork in the Road blog and Principal of Bruno Group Signature Events. With so many options to choose from, trade show organizers are having a tough time these days determining which strategies, tactics, and tools really enhance the live attendee experience and what sends their prospects packing. In her Webinar, Bruno will share:

The NEW hierarchy of attendee needs

6 Top trends in "attendee experience" technology

10 ways to ruin the attendee experience

Meet TSI at the 2nd Annual TSNN Event Excellence Awards 2011

TSI is proud to sponsor TSNN’s upcoming event honoring the best show organizers in the industry. We look forward to providing Internet access and meeting everyone on November 4-6, 2011 at the Omni Shoreham in Washington, D.C.