- by Seth Burstein
- Sep 10, 2019
Simply setting up an event may not be too much of a challenge, especially for those with years of experience under their belts, but making your event go viral? That’s where things get tricky.
The absolute best way to increase an event’s popularity - even to the extent that it reaches viral status - is for everyone to be talking about it. Your event has to be the place to be, and anyone who isn’t there needs to experience serious FOMO. Organizing the event to the best of your abilities and creating something attendees are genuinely excited to talk about will get you halfway, but you can’t stop there; you need to provide your guests with the means to share their enthusiasm in the heat of their excitement.
The responsibility of ensuring event-goers can go wild on social media about your event is yours, not theirs. First and foremost, you’ll need fantastic event Wi-Fi with the speed and reliability to meet your guests’ needs. After all, no one is going to bother tweeting about your event if their connection keeps dropping or they have to wait five minutes between tweets.
5 Simple Ways to Level Up the Social Media Buzz Surrounding Your Event
So everything is in place for your next great event, and you’ve called in a team to complete the WiFi installation. With the basics taken care of, it’s time to look into some ways you can really get people talking about your event:
- Use a tweet automator
Using a tweet automator such as Easy Tweet Embed or a similar service will make it easier for attendees to shoot a tweet about what’s going on at your event. Not only will it encourage them to tweet more by making the whole process more efficient, but you’ll have an simpler time making an event-specific hashtag or tagline trend as well.
- Set up a stream
You may have a packed conference hall, but there’s almost always going to be people who just couldn’t make it. Rather than ignoring them and focusing on the ones who did make it ? why not please both crowds? By setting up a livestream of your event on Twitch, YouTube, or Facebook, you can expand your audience to a global one; on the Internet, everyone’s invited. And if you’re worried about whether or not your network can take the load, Trade Show Internet’s Event WiFi package has got you covered.
- Reward active participants
Many people will take any excuse to make a tweet or post a photo to Instagram, but even those with no love for social media can be convinced to bring out their smartphones if there’s something in it for them. Investing in rewards for attendees can be one of the most effective ways of creating buzz around your event, and it doesn’t necessarily have to be costly.
There’s a vast range of potential reward campaigns to choose from, such as offering a gift certificate or coupon to those who check in at your event or even creating a contest or giveaway that attendees enter by submitting tweets/posts. You can also prompt event-goers to check in at various locations around your event venue, as if they were taking part in a scavenger hunt, and reward the ones with the most check-ins.
Your best bet is to figure your audience out ? see what makes them tick ? and then create a campaign that’ll have them scurrying to engage with your event on social media.
- Don’t disable, enable
It may sound simple, but you’d be surprised how often people don’t follow this golden rule. It’s common for speakers at seminars and events to preface their speeches or presentations by asking the audience to turn off their phones. If you’re aiming to have your event go viral, this could be a costly mistake.
Don’t ask your audience to turn their devices off; ask them to keep everything up and running. Each video, photo, or tweet ? any social media post, really ? about your event contributes to the social media hype surrounding it. In fact, you might advise your event speakers to include their Twitter handles and preferred topic hashtags in their introductory slides. They can then request that audience-members get online and share the contents of the speech with their friends and followers.
- Hire a team that’s always up to the task
Once you get the social media buzz going, it’s important to sustain it with an uninterrupted Internet connection. This means having a reliable event IT team on standby to help identify and resolve any network issues.
Trade Show Internet is proud to be one of the most experienced and reliable players in the event WiFi game. Our event WiFi solutions are designed to help the biggest events handle their massive footfall with ease. No matter the size or location of your event, we’ve got something to fit every need. And our event IT teams are available on-site to make sure everything runs without a hitch.
Check out our event WiFi solutions and keep that social media buzz going strong!